What is the Niihama Taiko Festival? Introducing information about when it’s held, highlights, and sightseeing destinations to visit while you’re there!
What is the Saijo Festival? Introducing information about when it’s held, highlights, and sightseeing destinations to visit while you’re there!
Where Inspiration Awaits
What are the appeals of the world-famous Imabari towels? A summary of Shikoku’s vaunted craft products, including Marugame Uchiwa fans and Tosa Uchi-hamono knives
Shikoku's autumn foliage is introduced according to five themes!
About Shikoku
Experience plans to enjoy in Shikoku, from udon-making to indigo-dyeing
Dogo Onsen, Naruto Onsen, and more: Shikoku’s hot springs, from the mainstays to those off the beaten track
Katsuo no tataki, mikan oranges, and more: Local gourmet foods that are must-eats on your trip to Shikoku
Great hidden gems in Shikoku that are worth a visit: Nagoro, the scarecrow village, architecture by Kengo Kuma in Yusuhara Town, and more
Why settle for just looking? Step into history and experience the magnificence of Shikoku's castles firsthand! (Marugame Castle,Matsuyama Castle, Kochi Castle,Ozu Castle etc.)
Painting "Tobe-yaki" (Tobe-yaki ware ceramics), a traditional craft with a long history
It's not just about eating! Sanuki Udon. In Kagawa Prefecture, the home of udon, enjoy the process of making udon.
Traditional Japanese sweets "Wasanbon Sugar" that are pleasing to the eye. You can also try your hand at making them!
Don't miss it in Shikoku! Tantalize your taste buds with exquisite seafood dishes!
You will be satisfied both in your stomach and in your heart! The best meat gourmet in Shikoku
Local sake is a good match for local food
![Kochi] “Yosakoi Festival,” a summer festival full of excitement and dynamism](/image/rendering/issue_image/31/trim.1200/3/2?v=9ce461c23add57e915e186f3b1bd60ffe8476f49)
Kochi] “Yosakoi Festival,” a summer festival full of excitement and dynamism
![Tokushima] “Awa Odori,” a summer festival that brings Tokushima to a fever pitch.](/image/rendering/issue_image/32/trim.1200/3/2?v=25c56d7e3d75e04b1410e9e56ce9c9fe6e1f3dff)
Tokushima] “Awa Odori,” a summer festival that brings Tokushima to a fever pitch.
