Lonely Planet "Best in Travel 2022"

Lonely Planet, the world's most popular travel guidebook, has ranked Japan's Shikoku sixth in the regional category of its "Best in Travel 2022" list of recommended travel destinations for 2022.

A Journey Through SHIKOKU

This is SHIKOKU | FOOD

저희가　여행을　도와드리겠습니다　A | 30 sec | JNTO

「THE FACES OF SHIKOKU」3minutes English ver.

This video is based on the concept of "people", "nature" and "pilgrimage" in Shikoku.