Imabari Towel Head Store / Imabari Towel LAB

This is an information dissemination base that conveys the "safety, security, and high quality" of Imabari towels. Inside the building is the Imabari Towel Official Shop, "Imabari Towel Head Store," which stocks approximately 20,000 items of Imabari Towel brand certified products from approximately 30 companies and 400 varieties. In the spring of 2017, Imabari Towel's creative director, Kashiwa Sato, renovated the space with the concept of an "Imabari Towel Factory." At the attached "Imabari Towel LAB," you can experience the essential value of Imabari towels, such as the 5-second absorbency rule, as well as enjoy towel weaving experiences and towel loom demonstrations.