Coastal drive trip (Kochi → Ehime) 3 days/2 nights

Hirome Market is a commercial facility located next to Kochi Castle. It is also a place for locals and visitors alike to fill their stomachs with not only Kochi"s local cuisine, but also more international flavors. The inside of the nostalgia-inspiring market building is packed with approximately 65 street stall-style restaurants, busy fresh fish and meat shops, unique knickknack shops, and clothing boutiques.
With tables throughout, customers can get takeout from different restaurants and casually enjoy a variety of foods. Although you may notice people drinking during the day in the market, this too is a sight typical of Kochi, a place where the locals are known to like drinking.

A bar area called "Hirome Bar" opened in the market during 2016, as well. Whether Italian, Spanish, or French, the food options here are made to pair well with alcohol. Feel free to walk around with a drink in one hand.
Hirome Market is also a great place to buy Kochi souvenirs and find information on tourist attractions, so it"s worth a visit for anyone traveling to the prefecture.
Hirome Market could be called "Kochi"s Kitchen," but that name comes from Shigeaki Hirome Fukao, chief retainer to the feudal lord of Tosa (present-day Kochi) at the end of the Edo era (1603 - 1868). A renowned minister who had served under four successive lords, Shigeaki Hirome Fukao was well loved by the people of Kochi City. Even after time went by and Hirome"s home was no more, the area was still known by locals as the "Hirome Mansion." Later, the area became home to the "Hirome Market," driven by locals" desires to revitalize the region as well as Kochi"s food culture.

Meet various creatures of Ryukushi Bay in a lifelike recreation of the Ashizuri ecosystem.

The sea around Kashiwa Island, which is connected to the town of Otsuki by a bridge, and around the inhabited islands of Okinoshima and Uguru off the city of Sukumo is relatively warm thanks to the Kuroshio Current that flows into the area. Over 1,000 kinds of fish inhabit the sea and there is a large coral reef colony in the area. A unique culture and lifestyle have taken root on these islands blessed with a mild climate. The islands boast beautiful landscapes, such as stone walls to protect houses from sea breezes and seasonal winds as well as terraced fields on slopes. The islands are also known as spots for marine sports including surf fishing and scuba diving.

Crispy breaded and spicy, the Jako Katsu is addictive.
Enjoy the taste of Uwajima.

The store is famous for being the birthplace of salted bread. It is crispy on the outside while fluffy and chewy on the inside.

Many stores line the arcade connecting Dogo Onsen Station and Dogo Onsen Main Building(Honkan). Why not look for souvenirs?

This bakery has a lovely and cute exterior. Find a new favorite among the wide variety of breads.

The bitterness of the matcha green tea meets the sweetness of the cream and koshi-an (sweet bean paste) inside this exquisite sweet.

The colorful "omusubidama," lucky charms for love, are recommended items for girls trips.

The museum is surrounded by beautiful gardens nd has a cafe-like dining area.

One can enjoy Matsuyama's tai-meshi which is cooked in a clay pot.

Matsuyama Castle, in the style of the Momoyama period, is one of Japan’s few original surviving castles. Its 21 buildings are listed as Important Cultural Properties, and the castle is regarded as one of the three best ‘Renritsu-shiki Hirayama-jiro’ (Renritsu-shiki: an architectural style where the top castle tower is in the centre with smaller towers on either side; Hirayama-jiro: a castle built on a hill on a plain). The towers are all connected to defend the main castle building. The castle is a well-known symbol of Matsuyama and is written about in the prologue of the novel, “Clouds Above the Hill” by Ryotaro Shiba. It has been and will be guarding the city of Matsuyama for centuries!