Sustainable food experience at KUSEMONOZ, a restaurant operated by JTB in Takamatsu Central Wholesale Market
高松中央卸売市場内でJTBが展開する飲食店「クセモノズ」でのサステナブルな食体験
In order to create a new flow of people to the Takamatsu City Central Wholesale Market and contribute to the liveliness of the region, SICS Sustainable Lounge, a tourist exchange base with a restaurant, ""NEO TAKOBALL STAND KUSEMONOZ,"" and an exchange space, was opened in May 2024.
SICS Sustainable Lounge holds various ""learning"" events as a communication lounge that creates a place to connect ""local communities and travelers"" and ""local communities and companies"" in the Setouchi area of Kagawa Prefecture. We will introduce plans that combine ""learning"" about environmental conservation and sustainable ""food.""
●Plan A
(1) Satoumi Salon (approx. 60 minutes)
Lectures on efforts to protect and nurture ""rich oceans"" by connecting mountains, rivers, villages (towns) and oceans, viewing marine and terrestrial areas as an integrated whole, and by our appropriate involvement. After the lecture, a sustainable lunch (or dinner) using ingredients that are hard to find in the market will be served.
Lecturer: Keiji Morita (Vice President of NPO Archipelago)
*Lecturer Profile: He supports the activities of several NPOs that aim to solve regional issues such as the environment, tourism, and cultural promotion. He also participates in Satoumi creation and marine litter countermeasures promoted by Kagawa Prefecture, and works on environmental conservation of the Seto Inland Sea and human resource development to protect the sea as a member of Kagawa Prefecture's coastal litter countermeasure activity promoters.
(2) Sustainable food experience using unused fish and substandard vegetables (60 min. lunch or 120 min. dinner)
Fee: 4,200 yen for lunch, 4,900 yen for dinner
●Plan B
(1) Lecture on Sustainable Business at Takamatsu Central Wholesale Market (approx. 60 minutes)
In addition to the environment surrounding the market, various approaches analyzed and implemented from the perspective of a travel agency will be introduced regarding restaurant operations using underutilized fish and substandard ingredients, which is an issue.
Lecturer: Yuki Yamada (JTB Takamatsu Branch)
(2) Sustainable food experience using unused fish and substandard vegetables (60 min. lunch or 120 min. dinner)
Fee: 4,200 yen for lunch, 4,900 yen for dinner
●Plan C
(1) Brokerage + Market Experience (approx. 45 minutes)
(2) Satoumi Salon or Lecture (approx. 60 minutes)
(3) Stroll through Umimachi Shopping Street (approx. 45 minutes)
(4) Sustainable food experience using unused fish and substandard vegetables (approx. 60 minutes)
Fee: 5,500 yen
●Plan D
(1) Farm or fishery tour (approx. 60 minutes)
*Transportation within Takamatsu (10-30 minutes by car) must be borne by the participants.
(2) Sustainable food experience using unused fish and substandard vegetables (60 min. lunch or 120 min. dinner)
Fee: 4,200 yen for lunch, 4,900 yen for dinner
●Plan D Lunch Plan (Fee: 1,200 yen)
●Plan E All-you-can-bake taco balls at night (Fee: 1,900 yen)
●Plan F All-you-can-drink plan (Fee: 2,000 yen)
・Time required for the programme: Half day
・Time of year: May 1, 2023 - January 24, 2024
・Minimum number of participants: 20
・Maximum number of participants: 40
・Price:
Plan A: 4,200 yen for lunch, 4,900 yen for dinner
Plan B: 4,200 yen for lunch, 4,900 yen for dinner
Plan C: 5,500 yen
Plan D: 1,200 yen
Plan E: 1,900 yen
Plan F: 2,000 yen
SICS Sustainable Lounge holds various ""learning"" events as a communication lounge that creates a place to connect ""local communities and travelers"" and ""local communities and companies"" in the Setouchi area of Kagawa Prefecture. We will introduce plans that combine ""learning"" about environmental conservation and sustainable ""food.""
●Plan A
(1) Satoumi Salon (approx. 60 minutes)
Lectures on efforts to protect and nurture ""rich oceans"" by connecting mountains, rivers, villages (towns) and oceans, viewing marine and terrestrial areas as an integrated whole, and by our appropriate involvement. After the lecture, a sustainable lunch (or dinner) using ingredients that are hard to find in the market will be served.
Lecturer: Keiji Morita (Vice President of NPO Archipelago)
*Lecturer Profile: He supports the activities of several NPOs that aim to solve regional issues such as the environment, tourism, and cultural promotion. He also participates in Satoumi creation and marine litter countermeasures promoted by Kagawa Prefecture, and works on environmental conservation of the Seto Inland Sea and human resource development to protect the sea as a member of Kagawa Prefecture's coastal litter countermeasure activity promoters.
(2) Sustainable food experience using unused fish and substandard vegetables (60 min. lunch or 120 min. dinner)
Fee: 4,200 yen for lunch, 4,900 yen for dinner
●Plan B
(1) Lecture on Sustainable Business at Takamatsu Central Wholesale Market (approx. 60 minutes)
In addition to the environment surrounding the market, various approaches analyzed and implemented from the perspective of a travel agency will be introduced regarding restaurant operations using underutilized fish and substandard ingredients, which is an issue.
Lecturer: Yuki Yamada (JTB Takamatsu Branch)
(2) Sustainable food experience using unused fish and substandard vegetables (60 min. lunch or 120 min. dinner)
Fee: 4,200 yen for lunch, 4,900 yen for dinner
●Plan C
(1) Brokerage + Market Experience (approx. 45 minutes)
(2) Satoumi Salon or Lecture (approx. 60 minutes)
(3) Stroll through Umimachi Shopping Street (approx. 45 minutes)
(4) Sustainable food experience using unused fish and substandard vegetables (approx. 60 minutes)
Fee: 5,500 yen
●Plan D
(1) Farm or fishery tour (approx. 60 minutes)
*Transportation within Takamatsu (10-30 minutes by car) must be borne by the participants.
(2) Sustainable food experience using unused fish and substandard vegetables (60 min. lunch or 120 min. dinner)
Fee: 4,200 yen for lunch, 4,900 yen for dinner
●Plan D Lunch Plan (Fee: 1,200 yen)
●Plan E All-you-can-bake taco balls at night (Fee: 1,900 yen)
●Plan F All-you-can-drink plan (Fee: 2,000 yen)
・Time required for the programme: Half day
・Time of year: May 1, 2023 - January 24, 2024
・Minimum number of participants: 20
・Maximum number of participants: 40
・Price:
Plan A: 4,200 yen for lunch, 4,900 yen for dinner
Plan B: 4,200 yen for lunch, 4,900 yen for dinner
Plan C: 5,500 yen
Plan D: 1,200 yen
Plan E: 1,900 yen
Plan F: 2,000 yen
Recommendations
NEO TAKOBALL STAND KUSEMONOZ is a new concept restaurant that transforms hard-to-find ingredients from the market into the star of your lunch or dinner, allowing you to experience the possibilities of food with all five senses. Visitors can experience a sustainable dining experience utilizing unused fish, substandard vegetables, and other ingredients!
- Regions
- Central Kagawa Prefecture
Sustainable Development Goals (SDGs)
| Address | 香川県高松市鍛冶屋町7-6（JTB高松支店内） |
|---|---|
| Telephone Number | 087-811-7923 |
| Website | Website |
| Contact Information | Setouchi Islands Consierge Service |
| Contact Person | Kawajiri, Fujiwara, Takaoka, Yamada |
