Share your “Beautiful Shikoku Photo” for a chance to win a free flight to Shikoku in Japan✈️
About the Campaign
(Top left: Matsuyama Castle)(Bottom left: Oku-Iya Double Vine Bridge)
(Top right: Niyodo River)(Bottom right: Mt. Shiude)
A single photo can spark the beginning of someone’s journey.
Within that one image—captured in Shikoku—live the people you met, the breathtaking scenery, the hands-on experiences, and the memories that moved you.
Somewhere, someone might feel that same spark, quietly inspired to think, “I want to go too,” and begin planning their own adventure.
Think of your photo as a magical ticket—an invitation to discover the beauty of Shikoku.
Share that feeling. Pass the inspiration forward.
With every image, the longing to visit Shikoku travels farther, reaching hearts across the world.
Your vision of Shikoku could become someone else’s unforgettable journey.
Prizes
Prize A: Round-Trip Flight to Shikoku in Japan
3 winners total (1 winner per entry period)
Winners can depart from their country of residence and choose one of the following airports in Shikoku as their arrival point:
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Takamatsu Airport (TAK)
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Tokushima Awaodori Airport (TKS)
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Matsuyama Airport (MYJ)
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Kochi Ryoma Airport (KCZ)
Please note:
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Airline, route, and layover locations cannot be specified.
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Tickets must be used for return travel by March 19, 2026.
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Only the winner may use the ticket; it is non-transferable.
Prize B: Amazon.com eGift Card (USD $30 value)
75 winners total (25 winners per entry period)
Gift cards will be issued based on the winner’s nationality or country of residence, and can be used on the corresponding Amazon site.
Examples include:
amazon.com, amazon.co.jp, amazon.co.uk, amazon.de, amazon.fr, amazon.in, amazon.ca, amazon.com.au, amazon.cn, amazon.sg, amazon.it, amazon.nl, amazon.com.mx, amazon.ae, amazon.pl, amazon.sa, amazon.se, amazon.ie, amazon.br, amazon.be, amazon.com.tr, amazon.com.za, amazon.es, amazon.eg
Valid for 10 years from the date of issue. Please make sure to use it before it expires.
This campaign is organized by the Tourism in SHIKOKU.
Amazon is not responsible for any inquiries related to this campaign.
Amazon, Amazon.co.jp and their logos are trademarks of Amazon.com, Inc. or its affiliates.
How to Participate
Campaign Period
- Round 1: July 17, 2025 – August 15, 2025
- Round 2: August 16, 2025 – September 15, 2025
- Round 3: September 16, 2025 – October 15, 2025
How to Participate
STEP 1
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Follow the official Instagram account of Tourism in SHIKOKU （@shikokutourism）
STEP 2
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Post a photo you personally took that captures the charm of Shikoku, using the hashtag #my_shikoku
Please note: There is an underscore between 'my' and 'shikoku' in the hashtag!
To help others understand your photo better, please include the name of the location or spot if possible.
“Shikoku Through My Eyes– A new way to explore Shikoku” #my_shikoku Instagram Campaign Terms & Conditions
These Terms and Conditions (the “Terms”) apply to the “Shikoku Through My Eyes– A new way to explore Shikoku” #my_shikoku campaign (the “Campaign”) organized by the Organization for Promotion of Tourism in SHIKOKU (the “Organizer”).
Please read these Terms carefully before participating. By entering the Campaign, you agree to the terms and conditions outlined below.
Please read these Terms carefully before participating. By entering the Campaign, you agree to the terms and conditions outlined below.
▼Campaign Title
“Shikoku Through My Eyes– A new way to explore Shikoku” #my_shikoku Instagram Campaign
▼Campaign Overview
This Campaign invites international travelers to participate by posting photos (hereinafter referred to as "photos") of sightseeing spots, food, and local specialties taken in Shikoku, with the designated hashtag #my_shikoku. Participants will be entered into a prize draw.
1.How to enter
＜NOTES＞
3. Prizes (Subject to change without notice
■Prize A Round-Trip Airline Ticket – 3 Winners Total (1 per period)
■Prize B Amazon e-Gift Card – 75 Winners Total (25 per period)
６. Handling of Personal Information
Personal information (e.g., name, contact details, post content) submitted during this Campaign will be appropriately managed and used by Points Japan Inc., the agency commissioned by the Organizer.
Such information will be handled in compliance with applicable laws and data protection regulations, and used for the following purposes:
Participants agree that their personal data may be transferred, stored, and processed in countries with different data protection laws than their own (including Japan, the EEA, and others).
Reasonable steps will be taken to ensure proper protection in line with applicable laws.
Requests for access, correction, deletion, or suspension of use will be addressed within the bounds of applicable laws.
７. Liability
8. Disclaimers & Other Notes
(2) System maintenance during the Campaign
(3) Troubles between participants or with third parties
(4) Campaign disruption or delay due to unauthorized activity by third parties
(5) Other issues not caused by gross negligence or intentional misconduct of the Organizer
9. Changes to Terms
“Shikoku Through My Eyes– A new way to explore Shikoku” #my_shikoku Instagram Campaign
▼Campaign Overview
This Campaign invites international travelers to participate by posting photos (hereinafter referred to as "photos") of sightseeing spots, food, and local specialties taken in Shikoku, with the designated hashtag #my_shikoku. Participants will be entered into a prize draw.
▼Campaign Period (Entry Period)
July 17 (Thu), 2025 – October 15 (Wed), 2025
Winners will be selected in three rounds:
- Period 1: July 17 (Thu) – August 15 (Fri), 2025
- Period 2: August 16 (Sat) – September 15 (Mon), 2025
- Period 3: September 16 (Tue) – October 15 (Wed), 2025
(All dates and times are in Japan Standard Time.)
1.How to enter
- Follow the official Instagram account （@shikokutourism）
- Post a photo taken by yourself that conveys the charm of Shikoku, and include the hashtag #my_shikoku
- (Please include the name of the spot or other context if possible for clarity.)
＜NOTES＞
- Posts from private accounts are not eligible. Use a personal, public account.
- Submitted photos must be original content taken and owned by the participant.
- Photos may be taken at any time; however, only unpublished photos are eligible. Posts made before the campaign with the hashtag added later are not eligible.
- There’s no limit on the number of photos per post, and multiple entries are allowed.
- Posts with #my_shikoku may be used in the Organizer’s official Instagram, website, or other tourism promotional materials, and may also be provided to approved third parties. By entering, participants agree to such secondary use.
- Photos taken by drones are not eligible.
- If people appear in the photo, consent must be obtained, or appropriate editing done to protect privacy.
- If your content includes third-party copyrighted material, trademarks, or other protected content, you must have appropriate permissions.
- Participants guarantee that their posts do not infringe on third-party rights. Any disputes are the responsibility of the participant.
- Follow all laws and etiquette when shooting. Do not enter restricted areas or engage in dangerous or prohibited activities.
- All costs related to participation (data, etc.) are the participant’s responsibility.
2. Eligibility
You are eligible to participate if you meet all of the following:
- Agree to these Terms
- Hold a foreign nationality and reside outside of Japan
- If under 18, have parental/guardian consent
3. Prizes (Subject to change without notice
■Prize A Round-Trip Airline Ticket – 3 Winners Total (1 per period)
- An economy class round-trip ticket from the winner’s country of residence to one of the following Shikoku airports: Takamatsu (TAK), Tokushima (TKS), Matsuyama (MYJ), or Kochi (KCZ).
- Airline and transit cities cannot be selected.
- Departure/return dates can be specified.
- Return trip must be completed by March 19, 2026.
- The ticket is for the winner only and cannot be transferred or resold.
■Prize B Amazon e-Gift Card – 75 Winners Total (25 per period)
- A $30 Amazon e-gift card (Winners will receive a card suitable for their country of residence.)
- Valid for use on Amazon sites such as:
amazon.com,amazon.it,amazon.in,amazon.com.au,amazon.nl,amazon.ca,amazon.sg,amazon.es,amazon.de,amazon.fr,
amazon.co.uk,amazon.cn,amazon.ae,amazon.ie,amazon.eg,amazon.sa,amazon.se,amazon.com.tr,amazon.com.br,
amazon.com.be,amazon.pl,amazon.com.mx,amazon.co.za,amazon.co.jp
- Valid for 10 years from issuance.
4. Winner Announcement & Prize Distribution
Winners will be selected via a random draw conducted by the Organizer.
Results will be communicated via Instagram direct message on the following dates(Japan Standard Time applies to all dates):
- Period 1: August 20 (Wed), 2025 (tentative)
- Period 2: September 20 (Sat), 2025 (tentative)
- Period 3: October 20 (Mon), 2025 (tentative)
Winners may be asked to provide necessary information for prize delivery.
５.Invalid Entries / Disqualification
Entries may be invalidated in the following cases:
- Photos not taken in Shikoku or unclear if taken in Shikoku
- Private account used
- Post does not include “#my_shikoku”
- Hashtag added to past posts
- Post is deleted, account is made private, or unfollowing occurs before prize notification
- No response to prize notifications
- False information provided
- Infringement of third-party rights (copyright, portrait, privacy, etc.)
- Posts made for commercial, religious, political, or advertising purposes
- Other reasons deemed inappropriate by the Organizer
６. Handling of Personal Information
Personal information (e.g., name, contact details, post content) submitted during this Campaign will be appropriately managed and used by Points Japan Inc., the agency commissioned by the Organizer.
Such information will be handled in compliance with applicable laws and data protection regulations, and used for the following purposes:
- Confirming entries and contacting participants
- Notifying winners and delivering prizes
- Responding to inquiries related to the Campaign
- Statistical analysis for future reference (in anonymized form)
Participants agree that their personal data may be transferred, stored, and processed in countries with different data protection laws than their own (including Japan, the EEA, and others).
Reasonable steps will be taken to ensure proper protection in line with applicable laws.
Requests for access, correction, deletion, or suspension of use will be addressed within the bounds of applicable laws.
７. Liability
- If a participant violates these Terms or engages in illegal or improper conduct, they will be responsible for any damages incurred by the Organizer or third parties.
- The Organizer assumes no responsibility for disputes between participants and third parties. Any such matters are to be handled at the participant’s expense and responsibility.
8. Disclaimers & Other Notes
- The Organizer strives to operate the Campaign with care but makes no guarantees regarding the accuracy, completeness, safety, or usefulness of the information or services provided.
- The Organizer is not liable for any issues arising from:
(2) System maintenance during the Campaign
(3) Troubles between participants or with third parties
(4) Campaign disruption or delay due to unauthorized activity by third parties
(5) Other issues not caused by gross negligence or intentional misconduct of the Organizer
- The Campaign may be changed or canceled without notice.
- This Campaign is not sponsored, endorsed, or administered by Instagram. Please refer to Instagram’s terms of service when using the platform.
9. Changes to Terms
- The Organizer may change these Terms without notice if deemed necessary for fair and proper operation.
- Any changes will apply to all participants, regardless of whether they joined before or after the change.
- Updated Terms will take effect once published on the official website unless otherwise stated.
10. Governing Law and Jurisdiction
- These Terms are governed by Japanese law.
- The Takamatsu District Court of Japan shall have exclusive jurisdiction in the first instance over any disputes related to this Campaign.
- The Japanese version of these Terms is the official original. In case of any discrepancies, the Japanese version shall prevail.
■ Contact
“Shikoku Through My Eyes– A new way to explore Shikoku” #my_shikoku Instagram Campaign
Campaign Team (within Points Japan Inc.)
Email: hashtag2025@points-global.com